Advocacy Accomplishments


On September 28, 2016, in the House of Commons,  MP Nathaniel Erskine-Smith credited Ruby’s Legacy with being at the forefront in the grassroots movement to change animal welfare laws in Canada. Watch the video:

  • Ruby’s Legacy began as a Facebook Group in November 2015.
  • January 2016 we contacted Federal MP Nathaniel Erskine-Smith with a request for him to sponsor a Federal government petition to change laws around puppy mills. He met with us to discuss the deplorable state of puppy mills in Canada, at which time we discovered he was writing a private member’s Bill to update animal protection laws into the 21st Century.
  • February 26, 2016 he introduced Bill C-246,  the ‘Modernizing Animal Protections Act’. Bill C-246 included: closing loopholes in animal cruelty cases, which would make it easier to prosecute puppy millerFB_icon_RUBY'S LEGACY CA-Envelope-July-16s and increases penalties so that second time offenders may be banned from owning animals for life.
  • May 9, 2016 was the second reading and first hour of debate in the House of Commons
  • In September 2016, Ruby’s Legacy was invited to join an informal coalition of animal welfare groups dedicated to updating animal cruelty laws in Canada. Some of the group members were, Animal Cruelty Legislation Advocated, Animal Justice, IFAW, Animal Alliance and Humane Socitey International.
  • On October 6, 2016, Bill C-246 was voted down in the House of Commons, but not without a promise from Justice Minister Jody Wilson-Raybould who stated that the government  supports “the premise” of MP Erskine-Smith’s bill, but that more consultation is needed. She said that reforms to the animal cruelty provisions will be addressed in the coming review of the Criminal Code.  “I am, as minister, committed to further engaging in discussions and having the necessary consultations on the animal cruelty provisions in the Criminal Code, engaging on both sides of the debate with rural Canada, with farmers, as an example.”
  • MP Nathaniel Erskine Smith‘s reaction to the defeat of Bill C-246: “If I can see the silver lining in all of this it’s that thousands, if not millions of Canadians spoke up and showed they cared about improving our animal protection laws. The government is committed to taking action because of that overwhelming response,” he says. “It wasn’t a victory for Bill C-246, but that is a victory for animals.



  • In order to STOP PUPPY MILLS IN CANADA, once again our intention for February was to ‘PAINT THE HILL RED’ by flooding Parliament Hill with RED ENVELOPES containing the message that Canadians want puppy mills banned and much harsher penalties for those who offend.


  • LETTER WRITING CAMPAIGNS to Federal and Provincial Members of Parliament: Red-EnvelopeOur Ruby’s Legacy intention is to deliver a serious message in a peaceful way. We focused our first campaign around Feb. 14, 2016 when a FLOOD of over 5,000 letters in RED ENVELOPES reached government officials on Valentine’s Day to let them know we want to STOP PUPPY MILLS IN CANADA and WE KEEP SENDING!
  • CREATION OF MULTIPLE VIDEOS featuring MP Nathaniel Erskine-Smith intended to promote and explaining Bill C-246, the Modernizin Animals Protections Act. Click here to view.
  • PUBLISHED BLOGS intended to promote and explaining Bill C-246, the Modernizin Animals Protections Act.
  • CREATION and PURCHASE of ADs to encourage MPs to vote in favour of Bill C-246


  • SOCIAL MEDIA BLITZES: Our  Tweetstrom and Thunderclap, Twitter Campaign in support of #Bill c-246 on June 21.16  TRENDED # 1 in Canada and our Tweetstorm on September 20.16 TRENDED # 4 in Canada!



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